If you are just starting out in your SEO journey, then you will find a plethora of information on-line to help you along. This is a vibrant area of marketing, where collaboration between SEO experts from large organizations remains commonplace. They regularly share their knowledge by publishing helpful blogs, videos, self-help tutorials and free tools to help you get started.
I simply provide a shortcut to this research. I have been part of the content marketing community for over a decade and I have made it my business to stay up-to-date with the goings-on at Google. You will benefit from my knowledge. Let’s schedule a free 1/2 hour chat to discuss your situation. I’ll assess whether I can help you, and if we’re a good fit for each other, I’ll provide you with a quote for your needs.
SEO AUDITS
I recommend an SEO audit as the first step for all SEO engagements. This will provide us with a 360 degree perspective of where you currently stand and how Google sees you. It helps me craft a roadmap that becomes your long-term SEO strategy.
It focuses on six main areas:
- Your website, if you have one, along with the hosting details to ensure whether you are technically ready for SEO.
- Analytics of your existing traffic to get a baseline understanding of the channels that currently drive your website traffic.
- Your Google Business Profile to ensure it is optimized correctly for the area where your audience can find you.
- Your content and keywords, viewed from a search engine perspective.
- Your digital “reputation” from the full suite of social media and digital assets associated with your URL
- And finally, how you rank in relation to your competitors.
After this, we can delve into what you want most out of me. In most cases, it is getting your SEO going! Some clients have to start at the very beginning. They either require a new website or have to modify an existing one. Others will be ready to dive straight into the content strategy and execution. I will work with your team and direct them as needed, or you can engage me to execute all, or parts, of your plan.
My clients include businesses that do not require a full-time marketing department on board. However, managing all aspects of their digital marketing on my own would be a tall order. My niches are SEO copywriting, branding and marketing strategy. I collaborate with a network of professionals with complementary skills to round out my offering. Collectively, we have the bench strength to function as your part-time marketing department.
This ecosystem includes experienced web developers, graphic designers, photographers, podcasters, videographers, Instagram and Facebook specialists, Google ad analysts etc. I have worked with them on multiple projects for several years. Once we have your strategy in place, I direct the work with my team, so the execution appears seamless to you. All of us operate as independent consultants with lower overheads than large agencies. You will receive exceptionally high-quality service from us at very reasonable rates.